Understanding the forbidden fruit effect: People’s desire to see what is forbidden and unavailable.

FitzGibbon, L., Ogulumus, C., Fastrich, G. M., Lau, J. K. L., Aslan, S., Lepore, L., & Murayama, K. (Preprint). Understanding the forbidden fruit effect: People's desire to see what is forbidden and unavailable. PDF   Online Article