Neural correlates of cognitive dissonance and choice-induced preference change.

Izuma, K., Matsumoto, M., Murayama, K., Samejima, K., Sadato, N., & Matsumoto, K. (2010). Neural correlates of cognitive dissonance and choice-induced preference change. Proceedings of the National Academy of Sciences of the United States of America, 107(51), 22014-22019.   PDF   Online Article